Online PR professional Ellie Precious volunteered her online PR skills to help the work of leading Blood Pressure Awareness health care organisations during their campaigns to encourage people to 'know their numbers'.
The annual campaign has grown to be a regular event for many pharmacies, occupational health teams and a multitude of other supporters who volunteer their time and equipment to check the blood pressure of members of the public for free.
During a series of short training session Ellie was able to highlight the importance of getting important healthcare messages across clearly and accurately online.
Ellie shared top tips about how to prepare a well crafted Press Release and how to distribute it effectively through online newswires hopefully grabbing the precious attention of relevant online and traditional media editors who will pick up the story and promote your message further.
It was suggested that by embracing web 2.0 technologies - social network sites and user interaction, peer reviews and recommendations can play a vital role in any online PR exercise.
By using all the channels available - video sites are now able to promote messages effectively - any organisation or business can distribute their message to a wide audience quickly and economically. A relevant example would be this clip - how to measure your blood pressure which combines easy to follow instructions with links to other useful resources for more information about blood pressure and monitoring it at home.
If you would like to know more about online PR you can contact Ellie via her Linked in pages - Ellie Precious
10 October 2007
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